Surf Craft: Design and Culture Book

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Surfboards were once made of wood and shaped by hand, objects of both cultural and recreational significance. Today most surfboards are mass-produced with fiberglass and a stew of petrochemicals, moving (or floating) billboards for athletes and their brands, emphasizing the commercial rather than the cultural. Surf Craft maps this evolution, examining surfboard design and craft with 150 color images and an insightful text. From the ancient Hawaiian alaia, the traditional board of the common people, to the unadorned boards designed with mathematical precision (but built by hand) by Bob Simmons, to the store-bought longboards popularized by the 1959 surf-exploitation movie Gidget, board design reflects both aesthetics and history. The decline of traditional alaia board riding is not only an example of a lost art but also a metaphor for the disintegration of traditional culture after the Republic of Hawaii was overthrown and annexed in the 1890s. In his text, Richard Kenvin looks at the craft and design of surfboards from a historical and cultural perspective. He views board design as an exemplary model of mingei, or art of the people, and the craft philosophy of Soetsu Yanagi. Yanagi believed that a design's true beauty and purpose are revealed when it is put to its intended use. In its purest form, the craft of board building, along with the act of surfing itself, exemplifies mingei. Surf Craft pays particular attention to Bob Simmons's boards, which are striking examples of this kind of functional design, mirroring the work of postwar modern California designers.
MENS TEE
 SIZE CHEST WIDTH BODY LENGTH
 SMALL 18 INCH 28 INCH
 MEDIUM 20 INCH 29 INCH
LARGE 22 INCH 30 INCH
X-LARGE 24 INCH 31 INCH
XX-LARGE 26 INCH 32 INCH
MENS SHORTS/BOARDSHORTS
WAIST SIZE OUTSEAM INSEAM
 28 INCH X-SMALL 17-18 INCH 8 INCH
 29 INCH SMALL 17-18 INCH 8 INCH
 30 INCH SMALL 17-18 INCH 8 INCH
 31 INCH MEDIUM 17-18 INCH 8 INCH
32 INCH MEDIUM 17-18 INCH 8 INCH
 33 INCH LARGE 17-18 INCH 8 INCH
 34 INCH LARGE 17-18 INCH 8 INCH
 36 INCH X-LARGE 17-18 INCH 8 INCH
38 INCH X-LARGE 17-18 INCH 8 INCH
MENS BUTTON DOWN SHIRT
SIZE CHEST WIDTH BODY LENGTH NECK
 SMALL 18 INCH 28 INCH 14 INCH
 MEDIUM 20 INCH 29 INCH 14.5 INCH
 LARGE 22 INCH 30 INCH 15 INCH
 X-LARGE 24 INCH 31 INCH 15.5 INCH
 XX-LARGE 26 INCH 32 INCH 16 INCH
WOMENS TEE
SIZE CHEST WIDTH BODY LENGTH
 SMALL 18 INCH 24.5 INCH
 MEDIUM 19 INCH 25.5 INCH
LARGE 20.5 INCH 26.5 INCH
WOMENS BOTTOMS
 SIZE WAIST OUTSEAM
 SMALL 27 INCH 11.5 INCH
 MEDIUM 28-29 INCH 11.5 INCH
LARGE 30 INCH 11.5 INCH
BOYS TEES
 SIZE CHEST WIDTH BODY LENGTH
 X-SMALL 13.5 INCH 19.5 INCH
 SMALL 14 INCH 21 INCH
MEDIUM 17 INCH 23 INCH
 LARGE 17.5 INCH 24 INCH
 X-LARGE 18.5 INCH 25 INCH
BOYS SHORTS
 SIZE WAIST OUTSEAM
SMALL 20 INCH 16 INCH
MEDIUM 22 INCH 16 INCH
LARGE 24 INCH 16 INCH
X-LARGE 26 INCH 16 INCH
TODDLER TEE
 SIZE CHEST WIDTH BODY LENGTH
2T 13 INCH 15 INCH
3T 14 INCH 16 INCH
4T 15 INCH 17 INCH
TODDLER SHORTS
 SIZE WAIST OUTSEAM
SMALL 14 INCH 10 INCH
MEDIUM 16 INCH 10 INCH
LARGE 18 INCH 10 INCH

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